If you hook up your homepage to an adventure portal like Pythom or ExplorersWeb you'll benefit from added traffic pushed to you from the portal. Make sure the portal links back to you and also advertises your expedition to other international Internet media. Your traffic will come from all over the world and be a traditional advertising benefit for your sponsors, easily counted into money. They buy banners and ads anyway, just count on the value of yours.
It never stops to surprise us that occasional expeditions give exclusives to websites and media who don't expose their sponsors or link back to their websites. In addition, the exclusive restricts other media from covering you, and create bad will. If you do an exclusive, make sure it pays well, for not sharing always comes at a loss in the end.
Set up your own website or – if you are in a hurry – rent a ready made space on the ExWeb adventure web hotel for your stuff. The hotel includes a neutral place for your bios, sponsor banners, dispatches and set technology for pics, video, positioning and other. If you use Contact 2.0 software you'll publish straight to server and won't even need a webmaster.
If you make your own site, keep in mind that when surfing the web you don't like to wait for the same flash stuff to load over and over again, or to click through a maze of pages to get you where you need to go. Neither does your audience. Stay away from too much flash technology unless you are skilled enough to make it fast to download, make the site easy to navigate and get to the point - publish your dispatches right on the front page
Advertise your expedition by mail to adventure websites and media. Provide some cool pictures for media use. Don't forget to include your schedule and e-mail address. Your journey will be inspiring to other adventurers, publish your gear list and tips along the way.
Make it simple and let your incredible story be the head feature of your web place. People visiting you want something new to pop up first thing and that is of course your log.
Keep your updates short and your daily pictures small in size. People seldom take time to read through long dispatches or wait for huge pictures to download. Use lightweight and fast technology like Contact 2.0 for the quick, documentary style information that the web is made for. Post short and fast dispatches every single day rather than extensive once-weekly account. Save the big story and the fantastic shots for your adventure film, book and speeches. The web is about frequent updates and fast information. It is your very own reality show; but this one is for real!
Make your dispatches short but interesting. Pay attention to details: What do you see, how do you feel, what's on your mind, what problems do you have? Skis breaking on you? Write that. Do you crave any foods in particular? People will relate. Do you have doubts? Be honest. Was something really scary today? Tell us! An expedition fight in camp? Welcome to the human nature..:)
It's all in the details and the imagination of your mind. Stay away from the same old “Made 8 hours today, bad weather but high spirit”. Think back to what was important through your today, big and small, and jot it down. Snap a picture to go with it. Not just the general sled-snow-sled pic but also details of gear and faces.
You don't have to be a great writer to attract interest from strangers. All it takes is honesty. Keep it real. Say what you mean, mean what you say, be yourself. Don't write what you think that people want to hear, forget your image; don't make somebody else out of yourself. Be you, just you. It's tough but it's always a winner.